Pretty Angry

An online space where people,

• share their stories (anonymous or with a name they choose) through visuals and written entries.

STRUCTURE OF THE PLATFORM

Reversed world concept to create a provoking world building setting.

• A fictional world where gender roles are flipped and the users have the control.

Themes: silence, anger, body, shame

A diary like magazine to built a community through an online medium.

• Instagram (and social media) use to elevate interactions. 

  • People's contributions will create the content. "They are the owners of their stories."

• A public archive of the world.

REVERSED WORLD SETTING

Rules of the world

• What is reversed?

  • Categories: Power, beauty standards, safety, dating norms

"In this world, women hold systemic power. Men navigate the fears, expectations and limitations women face in our reality."

CONTENT

Everyone will submit their own storylines&their journeys and chosen ones will be added to the world. The developped visual data will be used on other social platforms as an advertisment.

Instagram

• Short fictional articles "10 safety tips for men walking home alone"

• Polls:

  • 'Should men have curfew?' 

  • 'Is emotional labor expected from men?'

• Monthly favorites : most viewed posts/entries from website

• Cuts from the website

Podcasts

• Content will also create the TikTok posts and Instagram reels.

LANGUAGES

Different zones for different languages (stories)

PROTECTION OF THE USER

HERarchy : Laws, norms and customs.

• Ethical Inquiry to protect stories and keep the peace on the platform. 

"At our platform, we believe every woman has the right to speak, be heard and feel safe. We ask all users to share stories with honesty, empathy and respect for others’ experiences. Whether posting anonymously or by name, users should protect their own privacy and avoid exposing or harming others. We are committed to creating a supportive community that values dignity, consent, equality and freedom from harassment, discrimination or abuse."

Community Rules

1. Respect Everyone

   • Treat every user with dignity, kindness and respect regardless of background, identity, religion, culture, sexuality or opinion.

2. No Harassment or Hate Speech

   • Bullying, threats, discrimination, misogyny, racism or abusive language will not be tolerated.

3. Share Truthfully and Responsibly

   • Users should avoid spreading false information, impersonating others or posting intentionally harmful accusations.

4. Privacy Comes First

   • Do not share private information, photos, addresses or personal details of others without consent.

5. Anonymous Posting Is Protected

   • Users may choose to post anonymously or publicly. Both choices must be respected by the community.

6. Support, Don’t Shame

   • Victim-blaming, mocking trauma or dismissing personal experiences is prohibited.

7. No Exploitation or Unsafe Content

   • Content involving abuse promotion, exploitation, self-harm encouragement or illegal activity is forbidden.

8. Constructive Conversations Only

   • Healthy discussion and disagreement are allowed, but personal attacks and hostility are not.

9. Report Harmful Behavior

   • Users are encouraged to report abusive content or unsafe behavior to moderators.

10. Moderation and Safety

    • The platform reserves the right to remove harmful content and suspend accounts that violate community standards.

"HEADLINES FROM THE WORLD"

"Government advises men not to travel alone after 8pm"

"Male CEO praised for being 'functional despite emotions'"

"New study: men smile more to appear less threatening"

Rules of Society

• Men are encouraged to avoid eye contact in public spaces.

• Ambition is attractive.. but not too much.

A job interview where a man is asked about having children

A date where he's nervous about being r*ped or/and killed

An environment where he's told to 'smile more'

Are you still sure that we're exaggerating?