From Mom’s Kitchen
From Mom’s Kitchen
Embedded Files
Influencer Marketing Campaign
Influencer Marketing Campaign
Overview
Overview
Food • Motherhood • Personal Brand
This influencer marketing campaign was designed as a personal brand concept focused on food, motherhood and trust-based content creation.
Platform(s)
Platform(s)
INSTAGRAM
INSTAGRAM
MAIN PLATFORM
Two-language format : Posts & Carousels will be in English, written explanations and brand #hashtags will be in Turkish.
User name: @FromMomsKitchen
Bio
Sevnur Sumer
Personal Blog
Mom Life Blogger | Her şeyden bir tutam
- Finding joy in motherhood
- Easy and delicious recipes
#over50lifestyle
main hashtag in Turkish #şipşaptarifler - main hashtag in English #madebymom
..links.. (blog-tiktok-youtube)
GENERAL CONTENT IDEAS
GENERAL CONTENT IDEAS
Mini recipes for 1/2 servings; small portions.
A main cover (with a title) followed by separate stories for each recipe (including photos); these stories include a link to the relevant recipe on the blog and a link to the relevant Instagram post from the blog. It also includes a story that directs users to the post, such as "New Post".
Instagram
Instagram
Photos of recipes, along with ingredients&descriptions.
Turkish&English mixed language.
Blog/Website
Blog/Website
Detailed descriptions and recipes, along with images (1 or 2 max.), for the shared recipes.
Turkish&English language option.
TikTok
TikTok
Aesthetic videos of the cooking stages and links to other accounts. Step-by-step instructions.
Visual content for global interaction.
Pinterest
Pinterest
Food images that linked to the relevant blog and/or Instagram post.
Aesthetic photos of the entire dish/recipe etc., along with several individual perspective and zoom photos.
YouTube
YouTube
Shorts; aesthetic videos related to food/recipes. Step-by-step instructions.
Visual content for global interaction.
Facebook
Facebook
To create a "community" by sharing recent posts and links, etc. (To increase engagement.)
Food Content Visuals
Food Content Visuals
Overhead recipe shots (ingredients + final dish)
Step-by-step process photos
Short-form video frames (Reels/TikTok style)
Close-ups (texture, steam, details)
Tone : Natural light, warm tones, home-kitchen feeling.
Story Content Ideas
Story Content Ideas
Purpose : Creating an emotional connection
Hands cooking with a child nearby (no faces for privacy)
Table moments (family breakfast, dinner prep)
Morning routine visuals (tea, notebook, recipe planning)
Kitchen lifestyle shots (apron, handwritten recipes)
Tone : Care, trust, warmth, authenticity
This campaign is a conceptual project created for portfolio purposes.
Images sourced from Pixabay.com
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